Who's Behind The Playbook?
I'm Dino DePasquale — 31 years in steel erection, 21 years running my own company. I built DePasquale Steel Erectors into a $10M+ AISC-certified operation and started DePasquale Crane Rental alongside it.
I started this newsletter because I know what it's like to bid jobs on gut instinct, chase payments from GCs who don't respect your contract, and work 70-hour weeks because you don't have systems in place. I also know what it's like on the other side — where your team runs jobs without you and you make it to your kid's game on a Tuesday afternoon.
The Steel Erector's Playbook is everything I wish someone had handed me 20 years ago.
Every week, you'll get one insight you can use immediately:
- Bidding & Estimating — How to price jobs accurately, qualify GCs before you bid, and stop leaving money on the table.
- Contracts & Change Orders — How to protect your margin, document everything, and never get burned by a bad clause again.
- Cash Flow & Billing — How to structure pay apps, front-load your SOV, and stop chasing money you already earned.
- Systems & SOPs — How to build processes that let your team run jobs without you being on every call and every site.
- Growth & Leadership — How to scale from $500K to $5M and beyond without burning out or losing quality.
This is for you if:
- You own or run a steel erection company and you're tired of figuring everything out alone.
- You're bidding jobs on gut instinct instead of a proven system.
- You're losing money to bad contracts, slow-paying GCs, or change orders you can't recover.
- You know your company needs systems but you don't know where to start.
- You're an ironworker who wants to start your own company and do it right from day one.
- You want to build a business that works for your life — not the other way around.